Who are we?

During past decades, sustainability has become an increasingly important topic in both theory and practice. The notion that changing our current ways of living is necessary remains to grow and slowly the world is turning β€˜greener’ through the establishment of international environmental directives and national legislation. Companies in certain sectors are bound to strict regulations and environmental issues have been raised on the political agenda. However, we believe that individual change is also of great importance in our battle against human induced climate change.

Some tend to think that individual change is meaningless on a global scale, but this idea is based on an underestimation of individual power. By changing your own lifestyle and starting a dialogue with family and friends, you are able to influence the transition towards sustainability considerably. Individual change has the potential to start collective action. Your change and your words will spread through others and thereby you will be the start of a wildfire. A sustainable wildfire. Step-by-step, all little alterations will add up and create a sustainable movement characterized by a reduced overall pressure on the environment.

Change is never easy. But with the help and support of others, it is possible to change the things you eat and wear, the way you travel, and what you do for fun. One step at a time and with the best of intentions. We, at Wildfire, are far from perfect ourselves, but we believe that sharing our experiences could be valuable in showing you that changing and thinking about sustainability is important and can be entertaining.

Every act of every person counts.

We are the change. We are Wildfire.

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As three students of Global Sustainability Science at Utrecht University, we know that the Earth’s climate system and the human induced influence on this system is terribly complex. Multiple environmental processes are interconnected and interact with each other on different scales. Because of this complexity, the future is always uncertain. In spite of the uncertain future and the doubt about the impact of our current actions, we think that doing nothing is the worst thing to do. Every change made towards sustainability, big or small, is valuable.

The three of us decided to start Wildfire, to spread our experiences, hopes, and fears.


Vector Frame kopie 3We share this planet with so many other beautiful and fascinating organisms, and first of all I do not think it is up to us to decide which species get to live and which do not.
Apart from this, we desperately need them, to survive ourselves. The well-balanced ecosystem around us allows us to breath and eat. And instead of being thankful, we slowly distort the carefully evolved balance, and restrict the locations where it can or cannot thrive.
We should be living with nature instead of against her.”
– Gina Maessen


As most of us live in cities, lead a busy life and have a crazy-packed schedule, we tend toVector Frame kopie 2 forget the duty and privilege to access to our own freedom of political choice. I strive to live a life guided by the ethical and moral issues dear to my heart. I do not believe that the solution for a sustainable future has to look like masses of people shying away from technologically-advanced societies. I envision a future that holds space for us, but that does not deny all other species the right to thrive.
We are given the power to choose every single day, a power we have to willingly accept. Our voices, our purchases and our interactions are a few ways we can make a difference. And once we do so, we become a part of this overwhelming movement guided by care for what surrounds us: people, animals, plants and the whole of it.”
– Camilla Morandi


Vector Frame kopieΒ Walking through nature is one of my favorite things to do. Experiencing its harmony and balance makes me feel calm, happy, and privileged. It makes me think about life and provides me with necessary energy. All those feelings together make me want to contribute to the collective transition towards sustainability. I know that the complexity of the Earth’s system and the invisibility of the impacts of human-induced climate change in developed countries makes the implementation of sustainability in our daily lives a tough challenge. Urgency seems to be absent. However, we know that we are heading in the wrong direction. I feel that it is our responsibility to act. It is our responsibility to make sure that this special planet remains to be our safe haven.”
– Devon Dekkers